Senior Marketing Manager

Cytek is looking for a Senior Marketing Manager with the skills and experience needed to bring this newly created business to market. Working closely with the leadership and business development teams, you will be responsible for developing the brand and marketing strategy, bringing our cybersecurity services to market, and generating awareness and driving leads to fill the sales funnel.

The role will operate within the Marketing & Communications unit under the CMO and be based in Bulgaria or Costa Rica.

Working to make the world safe from cyberattacks.

Cytek helps companies and governments protect their employees, clients, and citizens from costly cyberattacks. As part of the core start-up team for this new business, you will have the opportunity to develop the positioning and marketing of a new cybersecurity company offering consulting, customer-centric solutions, and managed services to companies and governments around the world.

Responsibilities :

• Develop and execute global marketing strategy including messaging, content development, and sales enablement materials
• Create, execute, and manage campaigns designed to generate leads and pipeline for cybersecurity offerings
• Lead project planning for multi-channel marketing campaigns, including email and digital marketing strategy, paid media, events, and sales enablement
• Utilize targeting, customer segmentation, and buyer’s journey to architect innovative multi-channel engagement programs
• Coordinate internal reviews of content and materials, ensuring all feedback is incorporated and materials are finalized and delivered on time
• Monitor and evaluate the competitive environment and trends to ensure plans and activity are relevant to the market and the needs of the business
• Measure and report on impact of marketing campaigns and social media.

Requirements :

• Bachelor’s degree in Marketing or related experience
• 5+ years’ product marketing experience, including launching new products
• Experience managing online marketing programs across B2B environments, including events, internal communications, social media, email marketing, etc
• Proven record of developing compelling, data-driven storytelling with a customer focus
• Experience in cybersecurity domain is considered a strong advantage, while experience with Dynamics CRM, HubSpot and WordPress is preferred
• Strong project management skills with experience managing geographically distributed stakeholders
• Creative, passionate mindset with drive to foster innovation in marketing and communications
• Strong knowledge of the latest digital marketing tools and ecosystem, along with experience in marketing automation and business analytics tools and metrics to measure ROI and drive success
• Professional fluency in English is essential, both written and spoken.